Just a Few Drops of Flash Drive Magic

USB flash drives act as reusable portable hard drives. These small units, about the size of a pack of gum, can easily be carried in a pocket, worn around the neck like a necklace or clipped onto a key chain by your clients and prospective customers. There are even USB flash pens with the flash drive hidden inside the writing utensil and flash drives integrated into a credit card sized piece of plastic. USB flash drives plug directly into the Universal Serial Bus (USB) port of your computer and are typically built now to hold between 256 megabytes and 128 gigabytes of data.

The popularity of flash drives has grown significantly over the past several years as storage capacities have continued to increase and virtually all computers & notebooks manufactured presently include USB ports. The popularity and capabilities of flash drives have led to the advent of flash drive marketing. The use of USB flash drives as an effective marketing tool is continuing to evolve for forward thinking marketing professionals.

Flash Drive Marketing Delivers Your Branding & a Usable Product to Customers

Flash drives can be laser etched or color imprinted with a company’s logo; as a result, custom logo USB drives have become trade show and convention favorites. Companies are giving branded custom logo flash drives to key customers and prospects providing them with an instant reminder of your company every time the client uses the flash drive to transfer files or back up a document.

Providing your customers (and potential customers) with a branded custom logo USB flash drive delivers a great way to market by keeping your brand in front of customers while giving them something of real value they will use over and over.

Flash Drive Marketing Delivers Your Branded with a Targeted Message

Using flash drives as branded giveaways and corporate gifts are just the tip of the marketing iceberg. Savvy marketers are increasingly using the storage capabilities of these compact devices to deliver their message. USB flash drives can now be preloaded with data, music, video or other content. The devices can also be set up to automatically run a marketing message or load a specific website when inserted into a computer. Customers are able to continue to use the flash drive, storing their data alongside the preloaded content. A custom logo USB flash drive that also holds a preloaded message or presentation offers companies the benefit of delivering a branded product and a targeted message at the same time.

The concept of delivering your marketing messages via USB drive was started several years ago when automobile manufacturers provided flash drives preloaded with presentations touting the features of their latest models. The idea instantly caught on, and not just with giant corporations. Looking for creative and cutting edge ways to stand out from the competition, companies and nonprofit organizations of all sizes and backgrounds are now looking to flash drive marketing to communicate their messages.

Ways That Business Organizations Can Utilize Flash Drive Marketing

Companies and organizations can provide handbooks, manuals, and required work materials to incoming employees via USB flash drive featuring your company’s colors and logo. By providing your employees with the information they need at their fingertips, even when out of the office, they will be able to help your clients and prospects make smarter decisions.

With a customized flash drive, you’ll give an appearance that you truly care about your employees, and that you care about displaying a consistent, professional look. Customers like to engage in business activities with companies that care.

Design and creative agencies can provide multimedia portfolios with links to additional web based content. Companies can cut their printing costs in half and spend money in other areas. There is no need for multiple brochures–you can put them right on the flash drives. You can even put your jingle in the background and make it a complete interactive experience.

This is perfect for direct mail or as a trade show give-away. Many companies will distribute pens, business cards, brochures, or magnets. In 9 out of 10 cases, these items are either thrown away or misplaced. The companies that are the most successful at tradeshows are the ones that look for creative and cutting edge ways to communicate their messages and promote their products and services effectively.

As the popularity and capabilities of USB flash drives continue to grow, marketing professionals will continue to find unique and innovative ways to utilize flash drive marketing. The marketing possibilities may only be limited by the imagination.

Contact CFgear

Call us today at 800.371.1984 to learn how you can use flash drives in your marketing. Or, visit our website at www.CFgear.com.